Qapital is building on its existing savings-focused features, and introducing investing and money management tools.
* Starting November 13, consumers will have access to three options to meet the financial needs and goals at various stages of their lives
The subscription-based solutions will be offered at a low monthly cost with high value returns, and will allow us to truly be on the side of all our users
We will be able to build tools that meet the goals and unique needs of our customers
We have found that there are natural stages that people go through as it relates to financial wellbeing
The first tier (Basic) aligns with those that are looking to stop putting purchases on their credit cards and start building their savings. The next financial migration is for those that want a deep understanding of their total financial health
The second tier (Complete) allows users to build a deep understanding of their complete financial wellbeing. Users will be able to track exactly what happens with their paycheck and build behaviors that lead to a positive relationship with spending, saving and investing
The third tier (Master) is for users who want to take their financial knowledge to the next level. At this tier, users will get deep industry insights from leaders on issues related to financial wellbeing
It’s not just about the tools but about how they all work together to meet the customer’s short and long-term goals